The Medi stand at "Urbe Desarrollo" exhibition will be designed by Ramón Esteve and Nacho Lavernia
03 | 10 | 2005
The Valencian architect Ramón Esteve will design the Medi stand for the 5th edition of the "Urbe Desarrollo"
Fair. This will take place at Feria Valencia (November 24th-27th, 2006).
The cooperation of the Valencian architect, "which is really interesting", according to sources from
the company, will be a notorious mark at Medi stand. It won´t show just a sober style with essential
elements, but will also have open spaces and business spots in its 140 square meters.
"A quiet environment, ideal to offer new proposals" as Ramón Esteve says.
The design of the stand is not a coincidence: in this context, Medi -leader in the community real estate area-
has taken advantage of this city-planning event (the most important of the Mediterranean seaside) to introduce
the new image of the company, created and designed by Nacho Lavernia. This new image has not only new colours
and a new logo; it really implies a whole new corporate design which adapts the company image to the new times.
The graphic image by Nacho Lavernia and the architectural aspect developed by Ramón Esteve are thereby
united in a common project: the integral design of the Medi stand, which "won´t leave anyone without an
opinion" at the Valencian city-planning event, which will offer its most international edition in 2006.
Medi has a definite line of architectural quality in their projects; this firm idea has lead them to
choose these two important and leading Valencian professionals, Ramón Esteve and Nacho Lavernia,
to design their company stand.
The synergy of these two artistic disciplines with a clear nexus; this is Medi project.
About the company
Medi was founded in 2000, with the main idea of promoting permanent or weekend dwelling in privileged
areas of the Mediterranean seaside. It also was created to manage important urban, residential and
industrial projects.
Medi has been improving constantly since its beginnings. This has resulted in gaining great brand value
in a very short period of time. This continuous effort has allowed the company to reach many
important objectives that have consolidated its satisfactory present situation and which open
an interesting future for the firm.
They manage over 1,700 dwelling houses at present; they have 250,000 square meters for housing and 3,600,000
square meters for city-planning projects. Medi is already recognized as one of the most consistent
firms both in the Valencian Community as well as the whole Mediterranean Seaside and Balearic Islands.
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